Reed Trimble on LinkedIn: #vidcon #influencermarketing #creatoreconomy (2024)

Been enjoying spending the first 30 minutes of my day reading up on influencer marketing news - the level of creativity on 2024 campaigns is next level 🤯 Lately my go to newsletter sources Marketing Dive and Net Influencer.Any other newsletters I should add to the rotation?

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Excited to be attending my first VidCon - who's going to be down in Anaheim?Bad Moon Talent + StudioNow #vidcon24 #creatoreconomy #influencermarketing

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Happy #Euro2024 Opening Day ⚽ 🏆 Had to share this brilliant Paddy Power ad team highlighting why England are "Europe's Favourites" Part of the reason why I watch big sporting events are for the ads. This one has to be one of the best tongue and cheek campaigns I have seen in a long timeBravo to the BBH London team for the creative! Full Ad credits can be found here: https://lnkd.in/g9CSm8rg

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The Social Media app BeReal. was just acquired by Mobile Game Publisher. Here's why it makes sense TLDR: Voodoo is a tech company that creates mobile games and apps and is is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. BeReal. was acquired in a 500 Million Euro deal bringing its 40M user base under the Voodoo banner.Why acquire a social media app as a game publisher? USERS - The 40M users from BeReal. align well with the audience of Voodoo's games and other apps (GenZ and Millennial) allowing for cross promotion across app networks.GROWTH - Voodoo will help BeReal accelerate product development and user growth with aims to grow to 100M users in the next 2 yearsAD's - Voodoo plans to implement ads into the app. The app's large US, EU and Japanese audience can drive solid CPM's and a new revenue channel for VoodooThere is also an opportunity to have some BeReal features included in games:For example - a push notification saying you have one minute to complete this in-game challenge to gain an reward, driving DAU and engagement.Excited to watch this next chapter untold for each company#gaming #tech #acquisition

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Great to be back at XP Summit this year to talk about maximizing a marketing budget for game publishers.Comment below if you are planning on attending and want to link up 👇 XP Gaming Inc.

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What was your favorite highlight from Xbox Games Showcase 2024? Some major reveals:- Call of Duty Black Ops 6 Releasing Oct 25 🔫 - New DOOM game "Dark Ages" was revealed 👹 - New Dragon Age Game "The Veilguard" releasing this fall 🐲 - Metal Gear Solid "Delta Snake Eater" was announced 🐍 - a remake of the Xbox classic "Fable" is coming in 2025 🧚♀️ #XboxGamesShowcase #SummerGamesFest

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TIME's 100 Most Influential Companies for 2024 was released this week 🏆 Here are the brands that caught my attention ⤵ LEADERS⚽ Inter Miami CF - for signing Messi proving to the rest of the football world, the MLS is here to playDISRUPTERS 🥤 Stanley 1913 - for transforming a water bottle into a must have accessory that drove over $750M in sales🍭 OLIPOP PBC - for changing the way people look at sodaINNOVATORS📱 Scopely - for driving the mobile gaming into the stratosphere through key IP partnershipsTITANS😍 Jazwares, LLC - for creating the next Beanie Baby that generated $1Billion in Revenue PIONEERS🎮 Epic Games - for creating a sustainable market economy for their content creatorsSome Companies I wish were on this list:💦 Liquid Death - for their innovation in marketing and company mission⬛ Roblox - for changing the way we interact with brands through gamingComment below your own thought's on the list ⬇ #Time100

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The Indie Game Studio Digital Cybercherries Ltd just released its viral game HYPERCHARGE Unboxed - selling over 40,000 copies in its first 4 days.Essentially the movie Small Soldiers brought to live in a video game, its a major nostalgia kick for a Millennial audience, and being built in Unreal Engine 4 the gameplay is as smooth as any triple A gameInitially covered by esports/gaming reporter Jake Lucky over 2 years ago, the launch left the Dev Team in tears - a dream come true for the people working on this project.Can't wait to pick up a copy once it reaches Playstation! #gaming #IndieStudio#gamelaunchVideo Via Jake Lucky on twitter (https://lnkd.in/gjdWi9qc)

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Over 60,000 tech/gaming jobs have been lost this year. It's sad to continue seeing bounce back emails from people I really enjoyed working with.With all the turnover happening right now I want to offer up some help.If you or someone you know who works in gaming/influencer marketing needs help finding a new gig DM me. Hoping I can put my network to use and make some intros!#gaming #layoffs #networking

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